General Marketing
Middle of Funnel
Middle of funnel (MOFU) refers to the consideration stage where prospects are evaluating solutions and comparing options. Marketing at this stage provides detailed information that helps prospects move toward a decision.
Examples
A SaaS company creates comparison guides, case studies, and webinars as middle-of-funnel content for prospects actively evaluating solutions.
Best Practices
Provide evidence-based content like case studies and demos at this stage, and use lead scoring to identify prospects ready for sales engagement.