Conversion
Multivariate Testing
Multivariate testing is an experimentation method that tests multiple variables simultaneously to determine which combination produces the best results. Unlike A/B testing, it evaluates interactions between different page elements.
Examples
A landing page runs a multivariate test combining three headlines, two hero images, and two CTA colors to find the optimal combination.
Best Practices
Use multivariate testing only when you have sufficient traffic volume, as testing many combinations requires large sample sizes for significance.