General Marketing
Niche Marketing
Niche marketing is the practice of targeting a specific, well-defined segment of the market rather than a broad audience. It allows businesses to focus resources and become the go-to solution for a particular group.
Examples
A software company focuses exclusively on project management tools for architecture firms rather than competing in the general market.
Best Practices
Research your niche thoroughly, become a thought leader in that space, and build community around your specific audience.