Analytics
Path Analysis
Path analysis maps the actual sequences of pages or actions users take on a website or app, revealing the most common routes to conversion and the unexpected detours users make. It provides richer behavioral insight than funnel analysis by showing non-linear user journeys.
Examples
Path analysis reveals that users who visit the case studies page before the pricing page convert at 3x the rate, prompting the team to add case study links on product pages.
Best Practices
Filter path analysis by user segments and outcomes, focus on the most common paths rather than edge cases, and use findings to optimize navigation and internal linking.