Advertising
Remarketing
Remarketing is a digital advertising strategy that targets users who have previously interacted with your website or app. It keeps your brand top-of-mind and encourages return visits and conversions.
Examples
An online retailer shows remarketing ads featuring the exact products a visitor viewed but did not purchase on other websites they visit.
Best Practices
Segment remarketing audiences by behavior, set frequency caps, and create tailored messaging for different stages of the customer journey.