Advertising
Behavioral Targeting
Behavioral targeting is an advertising technique that uses data about a user's online behavior to deliver more relevant ads and content. It analyzes browsing history, purchase patterns, and engagement to personalize marketing messages.
Examples
A user who browsed running shoes on a retail site later sees ads for those same shoes while reading a news article.
Best Practices
Combine behavioral data with contextual signals and respect privacy regulations to deliver targeting that feels helpful, not intrusive.