CRM
Sales Qualified Lead
A sales qualified lead (SQL) is a prospective customer that has been vetted by both marketing and sales teams and is deemed ready for direct sales engagement. SQLs have demonstrated clear purchase intent and budget authority.
Examples
After a discovery call confirms budget, authority, need, and timeline, an MQL is upgraded to an SQL and assigned to an account executive.
Best Practices
Establish clear SQL criteria using frameworks like BANT or MEDDIC and ensure seamless handoff processes between marketing and sales.