SEO
Search Engine Results Page
A search engine results page (SERP) is the page displayed by a search engine in response to a user query. It includes organic results, paid ads, featured snippets, knowledge panels, and other elements.
Examples
A brand optimizes its content to appear in the featured snippet position at the top of the SERP for its primary keyword.
Best Practices
Optimize for various SERP features beyond just organic listings, including featured snippets, local packs, and image results.