SEO
Search Share of Voice
Search share of voice measures the percentage of all organic search visibility for a set of target keywords that your website captures compared to competitors. It is a competitive metric that indicates your relative search dominance within your category.
Examples
An analysis reveals the company holds 18% search share of voice across 500 target keywords, compared to 25% for the market leader, identifying a 7-point gap to close.
Best Practices
Track share of voice across your most important keyword clusters, monitor competitor movements monthly, and correlate changes in SOV with content publishing and link building activity.