Email Marketing
Subscriber List
A subscriber list is a database of individuals who have opted in to receive email communications from a brand. It is one of the most valuable owned marketing assets for direct audience engagement.
Examples
A media company grows its subscriber list to 50,000 by offering a free industry report as a signup incentive on its website.
Best Practices
Grow your list organically, never purchase email lists, segment subscribers by interest and engagement, and clean the list regularly.