SEO
Topic Cluster
A topic cluster is an SEO and content strategy that organizes content around a central pillar page and linked subtopic pages. It signals topical authority to search engines and provides comprehensive coverage for users.
Examples
A marketing blog builds a topic cluster around "Email Marketing" with subtopic pages on subject lines, deliverability, automation, and segmentation.
Best Practices
Choose pillar topics aligned with your business goals, create comprehensive subtopic content, and interlink all cluster pages thoroughly.