Analytics
Traffic Source
A traffic source is the origin from which visitors arrive at your website, such as organic search, paid ads, social media, email, or direct visits. Analyzing traffic sources helps allocate marketing resources effectively.
Examples
Google Analytics shows that 45% of a website's traffic comes from organic search, 25% from paid ads, and 20% from social media.
Best Practices
Diversify your traffic sources to avoid over-dependence on any single channel and monitor source quality alongside volume.