Automation
Triggered Notification
A triggered notification is an automated message sent through push, SMS, email, or in-app channels based on a specific user action, inaction, or event. It delivers timely, contextual communication that drives engagement and conversion.
Examples
A fitness app sends a push notification when a user misses their scheduled workout, encouraging them to reschedule with a motivational message and one-tap rescheduling.
Best Practices
Define triggers based on actions that meaningfully indicate user need, limit notification frequency to avoid fatigue, personalize content based on context, and A/B test trigger timing.