Analytics
Unique Visitor
A unique visitor is a single individual who visits a website during a specific time period, counted only once regardless of how many pages they view or visits they make. It measures the actual size of a site's audience.
Examples
A website reports 50,000 unique visitors in January, even though total page views reached 200,000 due to repeat visits.
Best Practices
Track unique visitors alongside pageviews and session data to understand both audience size and engagement depth.