Conversion
Cross-Selling
Cross-selling is the practice of recommending complementary products or services to a customer who is already making a purchase. It increases order value by offering relevant additions to the primary purchase.
Examples
An electronics store suggests a protective case and screen protector when a customer adds a smartphone to their cart.
Best Practices
Recommend genuinely useful complementary items, limit suggestions to avoid overwhelming the customer, and personalize based on purchase history.