SEO
Zero-Click Search
A zero-click search occurs when a search engine answers the user's query directly on the results page, eliminating the need to click through to a website. Featured snippets, knowledge panels, and direct answers contribute to this trend.
Examples
Searching "weather today" displays the forecast directly in Google, satisfying the query without requiring a click to any weather website.
Best Practices
Optimize for featured snippets and structured data to maintain visibility even in zero-click searches, and target queries that still drive click-throughs.