Advertising
Affinity Audience
An affinity audience is a group of users categorized by their long-term interests, habits, and lifestyle patterns rather than immediate purchase intent. Targeting affinity audiences is effective for brand awareness campaigns that aim to reach people with relevant passions.
Examples
A camping gear brand targets the "outdoor enthusiasts" affinity audience to reach users who regularly consume content about hiking, camping, and nature exploration.
Best Practices
Use affinity audiences for awareness and consideration campaigns, layer them with other targeting methods for precision, and test which affinities correlate with downstream conversions.