Advertising
Lookalike Audience
A lookalike audience is a targeting option that finds new users who share similar characteristics with your existing customers. Advertising platforms use algorithms to identify users who resemble your best customer profiles.
Examples
A subscription box service creates a lookalike audience based on its top 1% of customers by lifetime value to target similar prospects.
Best Practices
Seed your lookalike audience with your highest-value customer data and test different similarity percentages to find the optimal balance.