Advertising
Audience Suppression
Audience suppression is the practice of excluding specific user segments from seeing particular ads or marketing messages. It prevents wasted spend on converted customers, reduces irrelevant messaging, and improves overall campaign efficiency.
Examples
An ecommerce brand suppresses recent purchasers from seeing ads for products they already bought and instead targets them with cross-sell campaigns for complementary items.
Best Practices
Suppress recent converters from acquisition campaigns, exclude current customers from new customer offers, and update suppression lists in real time to minimize wasted impressions.