Email Marketing
Bounce Management
Bounce management is the process of handling email bounces, which occur when messages cannot be delivered to the intended recipient. It involves categorizing bounces as hard or soft and maintaining list hygiene.
Examples
A marketing team implements bounce management rules that automatically remove hard-bounced addresses and retry soft bounces three times before suppressing.
Best Practices
Remove hard bounces immediately, monitor soft bounce patterns, and clean your email list regularly to maintain strong sender reputation.