Email Marketing
Email Deliverability Score
An email deliverability score is a metric that reflects the likelihood that your emails will reach the inbox rather than being filtered to spam or blocked. It is influenced by sender reputation, authentication protocols, content quality, and engagement history.
Examples
A marketing team monitors its deliverability score and discovers it dropped after a large batch send to an unengaged segment, prompting a list hygiene cleanup.
Best Practices
Authenticate with SPF, DKIM, and DMARC, maintain list hygiene by removing inactive subscribers, and monitor deliverability scores across major inbox providers separately.