Email Marketing
Email Warm-Up
Email warm-up is the process of gradually increasing email sending volume from a new or inactive domain to build a positive sender reputation with internet service providers. It prevents new domains from being flagged as spam.
Examples
A company migrating to a new email domain starts by sending 50 emails per day and increases volume by 25% each week over six weeks.
Best Practices
Start with your most engaged subscribers, increase volume gradually, and monitor deliverability metrics closely throughout the warm-up period.