Conversion
Exit Intent
Exit intent is a technology that detects when a user is about to leave a webpage by tracking mouse movement toward the browser's close or back button. It triggers a targeted popup or message to retain the visitor.
Examples
An ecommerce store displays a 10% discount popup when exit intent technology detects a visitor moving their cursor to close the tab.
Best Practices
Use exit-intent popups sparingly with genuinely valuable offers, and ensure they are easy to dismiss to avoid frustrating users.