Digital Marketing
Geofencing
Geofencing is a location-based marketing technique that triggers actions such as push notifications, ads, or messages when a user enters or exits a defined geographic boundary. It enables hyper-local targeting based on real-time physical location.
Examples
A coffee chain sets up geofences around competitor locations and sends mobile push notifications with a discount offer when loyalty app users enter those zones.
Best Practices
Keep geofence boundaries precise to avoid irrelevant triggers, respect user privacy with clear opt-in, time messages appropriately, and measure foot traffic attribution.