Email Marketing
Interactive Email
Interactive email contains functional elements like carousels, accordions, forms, and shopping carts that recipients can engage with directly within the email client. It creates app-like experiences in the inbox that increase engagement without requiring a click-through.
Examples
A retailer sends an interactive email where subscribers can browse a product carousel, select sizes, and add items to their cart without leaving their inbox.
Best Practices
Test interactive elements across major email clients for compatibility, always include a fallback version for clients that do not support interactivity, and measure in-email engagement separately.