SEO
Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on the same website compete for the same search keyword, diluting ranking potential. It confuses search engines about which page to rank and can weaken overall performance.
Examples
An audit reveals three blog posts all targeting "best CRM software," splitting link equity and preventing any single page from ranking well.
Best Practices
Conduct regular keyword audits, consolidate competing pages into one comprehensive resource, and use canonical tags or redirects to resolve conflicts.