SEO
Long-Tail Keyword
A long-tail keyword is a specific, multi-word search phrase that typically has lower search volume but higher conversion intent. Long-tail keywords face less competition and attract more qualified traffic.
Examples
Instead of targeting "running shoes," a store targets the long-tail keyword "best running shoes for flat feet women" for more qualified traffic.
Best Practices
Build content clusters around long-tail keywords that address specific user questions and match clear search intent.