Conversion
Micro-Conversion
A micro-conversion is a small, secondary action a user takes on the path toward a primary conversion goal. Tracking micro-conversions helps identify engagement patterns and funnel health.
Examples
Signing up for a newsletter, watching a product video, or adding an item to a wishlist are all micro-conversions leading to an eventual purchase.
Best Practices
Define and track key micro-conversions to understand how users progress through your funnel and where they stall.