Advertising
Negative Keyword
A negative keyword is a term added to a PPC campaign to prevent ads from showing for irrelevant searches. It helps improve campaign efficiency by filtering out unqualified traffic.
Examples
A luxury watch retailer adds "cheap" and "free" as negative keywords to ensure its ads do not appear for budget-seeking searchers.
Best Practices
Review search term reports regularly to identify new negative keyword opportunities and maintain organized negative keyword lists.