Advertising
Remarketing List
A remarketing list is a collection of users who have visited specific pages or taken certain actions on your website, used for targeting them with tailored ads. Lists can be segmented by behavior for precise targeting.
Examples
An online store creates separate remarketing lists for cart abandoners, product page viewers, and past purchasers to serve different ad messages.
Best Practices
Create granular remarketing lists based on behavior depth and recency, and tailor ad messaging to match each list's intent level.