General Marketing
Segmentation Strategy
A segmentation strategy is the approach a company uses to divide its market into distinct groups of buyers who have different needs, characteristics, or behaviors. It determines how resources are allocated to serve each segment.
Examples
A financial services company segments its market by life stage: students, young professionals, families, and retirees, with tailored offerings for each.
Best Practices
Ensure segments are measurable, accessible, substantial, and actionable, and prioritize segments with the highest revenue potential.