General Marketing
Target Audience
A target audience is the specific group of people most likely to be interested in and benefit from a product or service. Defining this group enables focused, efficient marketing that resonates with the right people.
Examples
A premium pet food brand defines its target audience as urban dog owners aged 25-45 with disposable income who prioritize pet health.
Best Practices
Use data from existing customers and market research to define your target audience, and refine it as you gather more insights.