Digital Marketing
SMS Marketing
SMS marketing is the practice of sending promotional or transactional text messages to customers who have opted in to receive them. It offers high open rates and immediate delivery for time-sensitive communications.
Examples
A retail chain sends an SMS blast to loyalty members offering a flash sale with 25% off all items for the next 4 hours.
Best Practices
Obtain explicit consent before sending, keep messages concise, include a clear CTA, and always provide an easy opt-out option.