Email Marketing
Unsubscribe Rate
Unsubscribe rate is the percentage of email recipients who opt out of a mailing list after receiving a campaign. It indicates audience satisfaction and content relevance, with high rates signaling potential issues.
Examples
A monthly newsletter with a 0.3% unsubscribe rate is considered healthy, while a promotional blast with 2% triggers a content review.
Best Practices
Monitor unsubscribe rates by campaign type, survey unsubscribers to understand reasons for leaving, and adjust frequency and content accordingly.